FREQUENTLY ASKED QUESTIONS

I’m often asked about Hispanic marketing:

• What are the rules?
• How is it different?
• What’s the best book to learn from?
• Who are the Hispanic Marketing Experts?
• What is the best case study to imitate?

For the benefit of the reader, I will write periodically and elaborate on the answers. It will surprise some of you.

On my next blog entry I will cover the first rule of Hispanic Marketing by paraphrasing a line from the movie Fight Club: The first rule of Hispanic Marketing is there is no Hispanic Marketing.


Copyright 2007, Carlos Arámbula. All rights reserved.