The Hispanic Segment is the he largest consumer segment in the U.S. I could list data describing the size of the market, households, and growth projections. But there are research companies and census date that list very accurate information. I’ll provide a link to the information from our agency’s website.
Of course, if the segment can’t be measured, If the efforts lack an evaluation metrics, you might as well be throwing your money away. Additionally, it will be rare when the entire consumer segment is entirely your target, so it is critical to understand the target group within your segment
Copyright 2008, Carlos Arámbula. All rights reserved.
Thursday, April 10, 2008
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