"What happens here, stays here," the R&R Partners' Las Vegas campaign, steeped in Consumer Insight, transcends all language, culture and geographic boundaries.
When a fundamental, recognizable global human truth about how people think or feel or act, is delivered in a fresh, unexpected way and it has the power to break through…to create the shock of recognition, that “click” that says “That’s me. That’s my life. That’s how I feel." Regardless of where you are...A global brand is created.
Do you have provincial brand? is it time to evolve?
LINK: 10 Years of "What happens here, stays here"
Copyright 2014, Carlos Arámbula. All rights reserved.
Friday, October 17, 2014
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