The best ad in this year's superbowl was not on TV

"While everyone else was making jokes [at the power failure during the Super Bolw], the folks at Oreo and their ad agency, 360i, saw an opportunity. They tweeted out the pic at right, and "You can still dunk in the dark" got 13,000 retweets and counting. As 360i's president told Buzzfeed, Oreo execs agreed to the rapid initiative, and it paid off in some unexpected (and also free) exposure."