Marketing Agency Arámbula-Phillips Communications And World Renowned Chef/Author John Sedlar Form Partnership With New Musem Tamal In Los Angeles
Arámbula Phillips Leads Marketing Campaign For The First Museum Dedicated To The Study Of Latin Heritage Through The Culinary Arts
Los Angeles, CA (PRWEB) October 20, 2008 -- International Marketing Agency Arámbula Philips Communications has joined forces with Southwestern cuisine pioneer John Rivera Sedlar's new Museum Tamal in Los Angeles. APCOMM was chosen to brand and market this groundbreaking museum dedicated to the study of Latin culture through cuisine. This is an historic excursion into the heart of South America, Mexico, Spain and the Southwestern United States, via the taste buds - presenting art good enough to eat.
Arámbula Philips Communications is the brainchild of Carlos Arámbula and Richard Phillips. Combining Arámbulas' knack for developing brands across cultural, language and geographical boundaries with Phillips' unique mix of traditional marketing and digital know how, they have over 35 years of proven results in the domestic, US, Hispanic and international markets. Arámbula-Phillips were chosen to maintain the authentic brand integrity of this culinary museum while translating the experience to a global audience.
"We are thrilled to be working with these creative thinkers who have carved such a unique voice within the industry," says Sedlar. "Carlos Arámbula and Richard Phillips are essential in the forward motion of this culinary contemplation that will definitely have a wide reaching cultural impact."
With a proven track record of guiding and branding ethnic product development into mainstream media, APCOMM brings their experience from previous campaigns for international brands such as Unilever's Ragu Brand, Azteca Milling's Maseca Brand, Kellogg's, Burger King, Heinz, Pepsi, Toyota Motors, Kia Motors and American Airlines. Museum Tamal stands to benefit from the long standing relationships Arambula / Philips have built from years of experience within the Latin American communities of Los Angeles and beyond.
"Food is at the heart of Latin identity which represents family, livelihood and a way of life," says
Carlos Arámbula. "The ingredients, methods and culinary techniques indigenous to Hispanic heritage are the unique focus of this project and we are very excited to be a part of the experience."Boasting hands-on art appreciation, Sedlar's Museum Tamal will feature interactive exhibits with world renowned published food writers. Sedlar is also hard at work his new venture, Rivera - a modern Latin restaurant slated to open in late 2008/early 2009.
Arámbula-Philips Communications launched the comprehensive Museum Tamal website in September of 2008, which also serves as a membership and resource hub for members. This innovative concept of combining social awareness through culinary arts appreciation is a timely endeavor for the growing international consciousness of Los Angeles and its visitors.
Copyright 2008, Carlos Arámbula. All rights reserved.
